Sean Brown

Toronto, Ontario

EXPERIENCE

Sales Specialist April 2020 - Present

Dynata | Toronto, ON

Subject matter expert for brand lift, media measurement, creative testing, connected data, and audience activation across media, agency, corporate, and market research channels.

Key Accomplishments:

• Evaluate integrations with connected data partners including LiveRamp and Neustar. Led partnership with Omnicom to create innovative research product used across all OMG agencies.

• Created Dynata Activate, a module for Dynata’s DIY Insights Platform that allows customers to build on-demand audiences for media targeting based on panelist profile and survey data. Leveraged relationship with TransUnion to cover all transfer fees, saving Dynata more than $100,000 in LiveRamp costs in 2021.

• Selected by Disney Home Entertainment and Disney + as preferred activation partner for future advertising efforts on new releases - a 7 figure deal over 3 years.

• Sold in monthly brand lift measurement to Ipsos for Amazon and Amazon Prime - $400k+ in first nine months.

• 2020 President’s Club - recognized as one of Dynata’s top salespeople at 147% of goal.

Director, Market Strategy & Research July 2018 - September 2019

MVPindex | Toronto, ON

Designed strategies and tactics for managing and developing assigned agency, brand, and sports team accounts. Identified prospect business needs and requirements while demonstrating product offerings to rank, measure, and value over 100,000 major social media influencers in sports and entertainment. Advised client development team members in prospect need discovery and development of demonstration presentations. Evaluated competitive landscape, market trends, and client and prospect feedback to develop product improvements and new features.

Key Accomplishments:

• Drove growth of a major CPG brand account from $50K to more than $1M.

• Created client-specific programs based on identified goals, desired insight information, and scoping requirements to meet client performance expectations and achieved 90+% client retention rate.

• Designed and introduced freemium pricing strategy to drive North American market share growth among sports teams.

Production Manager September 2016 - July 2018

MVPindex | Toronto, ON

Controlled project scheduling, monitoring, and delivery for Insights, Marketing, Client Development, Data Quality, and Production groups. Delivered consulting reports addressing best practices, competitive analyses, and social media benchmarks. Supported client development team and clients as sales engineer and technical subject matter expert (SME) providing onboarding and platform training. Developed marketing and public relations collateral for external audiences.

Key Accomplishments:

• Engaged with senior executives to combine capacity planning with project completions and costs to develop diverse reports and conduct research.

• Reduced labour requirements from four hours to 10 minutes with process for automating reports.

• Led daily stand-up meetings for eight-member cross-functional team and four direct reports to deliver 100% of assigned projects on schedule.

Account Manager May 2014 - September 2016

Dynata | Dallas, TX

Developed client portfolio and identified new prospects for this leading global provider of quality first-party data sourced from consumer and business professional surveys. Designed comprehensive, custom strategies leveraging online, mobile, and social media research methods to achieve client objectives and exceed expectations. Consulted clients on best practices and survey design across numerous verticals (CPG, retail, fast food, grocery, & auto among others). Created quote and contract documentation within aggressive timeframes.

Key Accomplishments:

• Generated $2.4M in gross revenue for 2015 to achieve 117% of quota versus 89.2% peer average.

• Managed and developed accounts valued from $10K to $4M in annual revenue.

• Developed and grew relationships with third-party research suppliers for quantitative and qualitative research studies.

Team Lead, Client Services May 2012 - May 2014

Dynata | Dallas, TX

Directed six members of Global Key Accounts team in end-to-end management of multiple projects. Collaborated in selection, training, onboarding, and development of new team members. Managed team schedules, performance reviews, and expense reimbursements.

Key Accomplishments:

• Drove generation of over $2M in revenues between 2012 and 2014 through creation and introduction of upsell program with supporting training materials.

• Guided execution of duties to achieve above-average customer satisfaction scores of 96% with four team members reaching ratings of 100% over two years by defining and monitoring team performance indicators (KPIs).

Senior Project Manager October 2009 - May 2012

Dynata | Dallas, TX

Managed portfolio of 30-40 concurrent projects within dynamic environment. Conducted market research data collection and analyzed data to create statistical and key information reports. Engaged with clients to deliver project milestones and proactively address potential issues.

Key Accomplishments:

• Led project portfolio valued at more than $3M in annual revenue to completion within targeted schedules and budgets.

• Promoted from Project Coordinator to Project Manager after one year and Senior Project Manager in September 2011

EDUCATION

University of North Texas | Bachelor of Arts in Integrative Studies August 2009

• Concentrations in Management, Journalism, and Spanish

• Senior Sportswriter, Views Editor at North Texas Daily

SKILLS

Market Research | Data Analysis | Creative Testing | Brand Lift | Digital Marketing | Social Media Benchmarking Leadership | Media Activation | Custom Audiences | Go-to-Market Planning | Project Management | Account Management